Daily Care + Protection - Our carefully pH balanced formula makes this a fantastic hydrating shampoo for damaged hair. It's safe for all hair types and textures, and uses collagen and soy to instantly repair your locks, while helping to rebuild elasticity.
Intelligent Ingredients - This moisturizing shampoo uses H300 to lock in anti frizz and humidity protection. Meanwhile, vitamin-rich cottonseed oil and sweet almond oil smooth damaged hair while protecting it from free radicals and environmental damage.
Color-Safe - Ultra Hydration is a safe shampoo for color treated hair, and will lock in your preferred tone while protecting your strands from further damage. It's built to deliver intense moisture so you can use it to nourish chemically processed, highlighted, bleached or naturally dry hair.
How to Use - Begin by simply massaging the product through your tresses. If you're using this shampoo for dry hair care or added frizz control, be sure to leave it in for a full two minutes before rinsing. Then, repeat if needed.
Trust TRUSS - Today, TRUSS hair strengthening products can be found in more than 22 countries. They're used around the world as simple color safe shampoos, restorative leave in treatments, and everything in between.